How does affiliate marketing work?

Affiliate marketing is one of the oldest forms of digital marketing. It involves recommending a product online to someone, and if that person buys the product based on your recommendation, you receive a commission. In this article, you will learn how affiliate marketing works.

What is affiliate marketing?

Affiliate marketing is a set-up between a seller and an affiliate. This sales concept is characterized by a performance-based commission paid by the seller. The amount of the commission is agreed between the seller and the affiliate. If you want to know more, please visit this web platform. The partner is responsible for the sales portal and manages the advertising space. Affiliate marketing can be implemented both online and offline.

How affiliate marketing works

The merchant gives each affiliate a unique link, so they can see who was responsible for a sale. When someone clicks on that link, a small file called a cookie is stored on their device. An affiliate cookie does two things, assigning a sale to the right person, contains an expiration date, so even if the buyer delays their purchase, you will get paid. Imagine that a reader visits your article on the best winter jackets. He clicks on one of your affiliate links, leading him to a product on Amazon. But he realized he had to pick up his daughter from school. So he leaves the house, picks up his daughter, has dinner, and then finally returns to Amazon where they find the product. Since he already shops on Amazon, he decides to buy ski equipment as well. Here's the good news. Previously, he clicked on your affiliate link and a cookie was stored on his device. Since Amazon has a 24-hour cookie duration, you get paid for both the winter jacket and the ski equipment, even though you did not promote the latter.

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